Strategic Plan Consulting

The steps to take on the road to profitable markets

William M. Luther is inquiring whether you could use some consulting help on developing or reviewing your strategic plan.

Luther is a former vice president of Grey Advertising, has written five books plus Spanish and Chinese translations on planning, with the sixth one being in the book stores February 16, 2011. He has conducted over 300 public seminars for universities, American Management Association and Frost and Sullivan. His consulting assignments with companies and the government include AT&T, IBM, Merrill Lynch, John Deere, Monsanto, Cargill, Minolta, U.S. Department of Agriculture and U.S. Department of Defense.

Here is the sixth one with software. Your marketing plan will be written when you finish the book.

A few of the subjects that previous clients thought were helpful are:

            1. Your Markets Today. The reasons why you should analysis by markets rather than products or services and how to determine a market's profit potentiality.
           2. Your Business Strengths Today. How to analysis your business versus competition and the most effective strategies depending on the outcome of your comparison.
            3. Your Markets Tomorrow. How to look out the window to see who is passing by in your existing, adjacent and possibly new markets relative to their profit potentiality.
            4. Your Business Strengths Tomorrow. After you critique the profit potential of a market, how you should grade yourself versus competition on the necessary business strengths needed to be a major player.

Luther can come to your office for one or more days, review your documents and, based on past experience, give you suggestions on what does and does not work. You can email him at wml@wml-marketing.com or call him on his cell at 919-523-5482.

If you are interested in a few of the charts you will have, under my direction, in your completed strategic plan you can click below.

    Profit Potential
    You Versus Competition
    Your Future Market Share and ROI
    Future Strategic Strategies

If you want to see my slide presentation on marketing plans for profit and as well as nonprofits, go to www.wml-marketing.com 's bottom of front page and click on the the hyperlink. I also sell strategic planning and marketing plan software at this site.